Dell / Microsoft Copilot Web Product Launch

What is the most practical benefit to users of AI? Saving time. Get your time back.

The Details

Dell and Microsoft joined forces to create some of the market's first AI-Enabled Laptops. Our biggest challenge creatively was to come up with visuals to represent AI tasks and make sure we invent moments that your iPhone can't solve. It took our team over 2 months to finally get our NDAs for Microsoft Copilot features. While its capabilities were kept top-secret, our team front-loaded creative and did an incredible job.
Our visual solution for sand to represent time really impressed both Dell and Microsoft project leads. We had a lot of fun animating the sand from scratch and coming up with ways to make the page feel more alive.
Created at AKQA in 2024.
I directed all creative and guided our product design team from start to finish. I was both a hands-on lead designer and design director. I presented the creative on a weekly basis to the clients.
Team mix: Strategist / Designer / Copywriter / Associate UX Director / Motion Designer / Client Developers
Page Design: AI Prompts / AI Workflows / Microsoft Copilot / Laptop AI Chip Integration

A big leap forward for Dell landing pages and immersive storytelling.