Aritzia AI Stylist App Pitch
A quick look at some of our creative ideas for a new app for the global fashion brand.
The Details
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While we did not win the project in the end, we made it to the final stages of presenting at Aritzia’s HQ. Our team took an unique approach of focusing on how the app could provide helpful real-time styling.
The ask was to build and launch a brand- propelling commerce app that complements existing channels and customer journeys, amplifies the Everyday Luxury value proposition and differentiates you from competitors.
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Created at AKQA in 2024.
I collaborated with a small concept team and led the vision, product design and creative concepts. I was both a hands-on lead designer and design director.
Team mix: Strategists / Copywriter / Designers / Tech Director
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Native App Pitch: Strategy / Vision / Product Design
Consumers view clothing as a reflection of themselves, as a way to express their unique identity.
App Experience Features
Section Layouts
