Starbucks App Pitch

We won this product design pitch to redesign the coffee giant’s consumer native app.

The Details

The vision for the future Starbucks mobile app is to redefine how customers connect with Starbucks, making every interaction seamless, personal, and full of delight. The app will become a daily companion that extends the Starbucks experience beyond the café, facilitates world-class ordering experiences, meaningful human connections, and offering value at every experience touchpoint. It will serve as a global base and unlock new ways for ALL customers to engage with the brand.
Created at AKQA in 2025.
I collaborated with a small concept team and co-led the product design and creative concepts. I was both a hands-on lead designer and design director.
Team mix: UX Strategists / Copywriter / Product Designers / Executive Creative Director
Native App Pitch: Strategy / Vision / Product Design

New ideas, improvements, and evolutions of their current experience with new UI styling.